![Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief](https://asset-cdn.campaignbrief.com/wp-content/uploads/2019/08/02093239/Gillette-Best.jpg)
Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief
![Dataracer on Twitter: "Gillette CEO: "We lost $8 Billion dollars after our Toxic Masculinity ad campaign. But it was worth it." https://t.co/RmcTQ0K8Ri" / Twitter Dataracer on Twitter: "Gillette CEO: "We lost $8 Billion dollars after our Toxic Masculinity ad campaign. But it was worth it." https://t.co/RmcTQ0K8Ri" / Twitter](https://pbs.twimg.com/media/EA6oER5VAAExJTf.jpg:large)
Dataracer on Twitter: "Gillette CEO: "We lost $8 Billion dollars after our Toxic Masculinity ad campaign. But it was worth it." https://t.co/RmcTQ0K8Ri" / Twitter
![Was the reason Gillette lost 8 billion dollars because of their ad campaign or because fewer men are using razors? - Quora Was the reason Gillette lost 8 billion dollars because of their ad campaign or because fewer men are using razors? - Quora](https://qph.cf2.quoracdn.net/main-thumb-1859449473-200-bnttwqscjiwzpgqoynkeavytcgghmxfv.jpeg)
Was the reason Gillette lost 8 billion dollars because of their ad campaign or because fewer men are using razors? - Quora
Dataracer on Twitter: "Gillette CEO: "We lost $8 Billion dollars after our Toxic Masculinity ad campaign. But it was worth it." https://t.co/RmcTQ0K8Ri" / Twitter
Was the reason Gillette lost 8 billion dollars because of their ad campaign or because fewer men are using razors? - Quora
![Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief](http://d1j19yvx1huxho.cloudfront.net/thumbs/1c40c_0001.png)
Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief
Dataracer on Twitter: "Gillette CEO: "We lost $8 Billion dollars after our Toxic Masculinity ad campaign. But it was worth it." https://t.co/RmcTQ0K8Ri" / Twitter
![Dataracer on Twitter: "Gillette CEO: "We lost $8 Billion dollars after our Toxic Masculinity ad campaign. But it was worth it." https://t.co/RmcTQ0K8Ri" / Twitter Dataracer on Twitter: "Gillette CEO: "We lost $8 Billion dollars after our Toxic Masculinity ad campaign. But it was worth it." https://t.co/RmcTQ0K8Ri" / Twitter](https://pbs.twimg.com/media/EA7EktBU8AIGecl.jpg)
Dataracer on Twitter: "Gillette CEO: "We lost $8 Billion dollars after our Toxic Masculinity ad campaign. But it was worth it." https://t.co/RmcTQ0K8Ri" / Twitter
![$350 mln. in 6 Months — The Cost of the 2019 Gillette Advertising Fiasco? | by Georgi Georgiev | Medium $350 mln. in 6 Months — The Cost of the 2019 Gillette Advertising Fiasco? | by Georgi Georgiev | Medium](https://miro.medium.com/v2/resize:fit:803/1*OzQ5AkCPJIDbYCThroLs2Q.png)
$350 mln. in 6 Months — The Cost of the 2019 Gillette Advertising Fiasco? | by Georgi Georgiev | Medium
![Dataracer on Twitter: "Gillette CEO: "We lost $8 Billion dollars after our Toxic Masculinity ad campaign. But it was worth it." https://t.co/RmcTQ0K8Ri" / Twitter Dataracer on Twitter: "Gillette CEO: "We lost $8 Billion dollars after our Toxic Masculinity ad campaign. But it was worth it." https://t.co/RmcTQ0K8Ri" / Twitter](https://pbs.twimg.com/media/EA6oEnQUYAASoV0.jpg)
Dataracer on Twitter: "Gillette CEO: "We lost $8 Billion dollars after our Toxic Masculinity ad campaign. But it was worth it." https://t.co/RmcTQ0K8Ri" / Twitter
![Gillette CEO: Losing customers over #MeToo campaign is 'price worth paying' - Signature Brand Factory Gillette CEO: Losing customers over #MeToo campaign is 'price worth paying' - Signature Brand Factory](https://www.signaturebrandfactory.com/wp-content/uploads/2019/09/aug-1-e1577119473920.jpg)