The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
With Adidas-Sneaker Appetite Post-Ye Unknown, One Analysts Sees Demand
Adidas could see first annual loss in 30 years as Yeezy stock weighs | Vogue Business